With email being the number one communication tool in business, it’s no wonder that more and more companies are using it as a marketing channel to promote their services and strengthen their brand image. Email signature marketing has proven to be one of the most effective strategies that a company can implement to reach its potential customers and leads.
Kiro Dandaro is a company based in Bitola, North Macedonia that has over 45 years of experience in the flexible packaging industry and produces a huge variety of high-quality and cost-effective options to meet food and non-food requirements.
As a manufacturing company, Kiro Dandaro uses any channel available to expand their reach. They needed the right tool to promote their marketing campaigns and activities in the email signatures as well. Another challenge was email signatures that were not in line with company branding guidelines, so every employee had their version and design that the admin could not affect.
In response to current trends and needs in marketing and promotion, Miadria developed a solution that can be used by any company to improve sales figures and strengthen its brand image. With Sign.UseWise™, Kiro Dandaro managed to create unified and professional email signatures that match their branding colors, with their official logo, as well as links to social media. Sign.UseWise™ marketing planner is used to create inviting campaigns that draw attention to Kiro Dandaro’s website, social media, and services.
Their head of prepress, Slobodan Ristevski was delighted to see how he managed to do so much with just one tool in a short period of time. With branded and standardized email signatures, always up-to-date user and company data, and scheduled marketing campaigns, Kiro Dandaro is seamlessly creating a brand impression and spreading its reach with every email sent.